Wholesale coffee supply for cafes and fun businesses
Looking for an honest, friendly and quality-focused coffee partner? You’re in a good place.
At Sample Coffee, we’re a small team that knows hospitality and the specialty coffee scene firsthand: we’ve run our cafes and roastery independently since 2011.
During all these years, we’ve built a loyal community of homebrewers and professionals who appreciate the way we do business and, above all, love delicious coffee beyond the hype.
Why work with us?
- Solid reputation: known for quality, consistency, and transparency since 2011
- Flexibility: from one-off guest features to ongoing espresso blend supply, we adapt to suit your coffee needs
- Exciting black coffees: diverse and interesting single origins
- Consistent, balanced milk drinks: blends that customers remember and come back to
- Excellent support: our small team is friendly, knowledgeable, and responsive
- Independent small business: we’re not owned by a group, we don’t have investors
- Ethical values: we’re a certified B Corporation
Our wholesale offer
Coffee beans: single origins, espresso blends, decaf for cafe and restaurant service
- 5–6 rotating single origins per week for black coffee (roasted omni for filter and espresso brewing)
- 2 ongoing blends for milk-based drinks (roasted for espresso)
- 1–2 decaffeinated options that taste as good as our ‘normal’ coffees
- All roasted to order in our own roastery in St Peters
- An additional aged coffee menu is available for when you need to brew immediately
- Shipped within Australia and internationally (personal delivery to inner Sydney local cafes)
- ABA-certified home compostable packaging
- Full transparency information and brew guides online for your customers’ peace of mind
Retail coffee bags and brewing gear for your shop
Our wholesale ordering platform lets you add bean bags, drip and steeped bags, and brewing gear to sell on your coffee shop shelves. Simply add them to your general coffee order to save on shipping.
Tech support and barista training
- Friendly and direct contact with our highly knowledgeable team whenever you need
- Online resources to make the most of our coffee anytime
- Technical support and advice, either directly through us or our industry contacts, and depending on our equipment arrangement
- Private professional cuppings, tastings or workshops for your staff in our roastery
- Private or public cuppings, tastings or workshops for your staff or customers in your venue
Design, workflow, and strategy advice
After ~15 years as coffee roasters running our own business (and +20 in the industry), we’ve seen and learned a thing or two. Sometimes the hard way, sometimes without pain.
As part of our wholesale coffee supplier service, we spend time with our partners to set up a complete coffee plan. From bar layout suggestions to workflow, machine operation and coffee handling, we share everything we know so the whole experience is on point.
Non-partners can also reach out for advice, guidance and ideas while setting up or running your coffee business. We bring our experience so you can borrow our wins and skip our mistakes.
Event catering and corporate branded gifts
Do you need a coffee cart to serve fast, delicious coffee at your event? Do you want to give your clients or staff a memorable gift? If it involves coffee, we can do it.
Learn more about our special wholesale orders
Coffee for offices and other workplaces
Do you brew coffee at your office, studio or workshop? Either for your staff or to share with clients? We offer special pricing for small to medium-sized businesses that sign up for our coffee subscription.
Get a Sample Coffee subscription for work
Heads up: we don’t generally provide machines
We don’t generally supply espresso machines, grinders, and other brewing gadgets. However, we can help you find them at competitive prices (either new or second-hand) through our industry network.
Owning your own gear not only gives you transparent coffee prices and the freedom to work with the brand and people you actually love – no hidden costs or lock-in clauses.
Talk to us if this is something you’d like to discuss and know more about.
What partners say
“High acidity & excellent green purchasing are the two things I love about working with them.”
James Perry, BEDST Coffee (Canberra), serving Sample since 2023
“They are the best people in an industry that takes itself too seriously at times. Their coffee and the way they communicate with their customers make coffee fun and easy, which is what it should be.”
Eugene Leung, Kurumac (Sydney), serving Sample since 2021
“Of course, [we love] the coffee, but the people are what make Sample, Sample. We have fostered a genuine relationship during our time together.”
George Papaioannou, Sixpenny (Sydney), serving Sample since 2018
Get in touch
Email us at [email protected]
Subscribe to our weekly wholesale newsletter
Visit our cafe and roastery locations
Already working with our coffee? ♥︎
Find handy information, our recommended brewing ratios, and (almost) everything about working with us and our coffee:
